Carrington Shaw
Marketing & Communications
Marketing and communications professional with experience spanning content development, client engagement, business development, tradeshow programs, and cross-functional project coordination. Skilled at translating complex ideas into clear, audience-focused communications and bringing structure to collaborative, deadline-driven intiatives.
Selected Work
Agency Content/Thought Leadership
Content developed for a marketing agency, supporting client positioning and engagement.
Content Marketing/Brand Content
Published article translating company expertise into clear, audience-focused content.
Client Story/Feature Article
Narrative-driven piece highlighting customer experience and brand storytelling for an external publication.
Thought Leadership/Concept Development
Original long-form piece demonstrating structured storytelling and idea-driven content.
Creative Strategy & Execution
Collection of self-directed projects showcasing organization, narrative development, and creative execution.
Additional Writing & Editorial Work
A broader collection of long-form and creative writing exploring storytelling, aesthetics, and narrative voice.
What I Do Best
- Marketing communications and audience-focused messaging
- Translating complex or technical information into accessible content
- Cross-functional project and stakeholder coordination
- Tradeshow planning, vendor coordination, and on-site execution
- Client engagement and business-development support
- Process development and workflow improvement
- Editorial quality and brand consistency
Professional Work Highlights
- Managed an annual program of 8–12 industry tradeshows, coordinating cross-functional planning, vendors, logistics, on-site participation, and post-show follow-up
- Developed a standardized Asana workflow to manage tradeshow responsibilities, deadlines, orders, vendor activities, and show readiness
- Developed marketing and business-development materials supporting client engagement, sales initiatives, and technical subject matter
- Partnered with leadership, sales teams, subject matter experts, clients, and external vendors to coordinate priorities, timelines, and deliverables
- Built standardized processes, documentation, and workflows to improve coordination and consistency across marketing initiatives